MEDIA STRATEGY & ANALYTICS PROFESSIONAL | LINKEDIN
Sope
Adegoke
NOW WATCHING: Shrinking | NOW READING: The Parlor Wife
About me
Experienced MEDIA STRATEGY & ANALYTICS PROFESSIONAL
Hi! I’m Sope - a media strategy and analytics professional with over ten years of experience using data to craft compelling stories and develop insights-driven campaign strategies. With over ten years of marketing strategy & analytics experience, I've established new analytics teams, built measurement frameworks & data models, and ___ across multiple industries (e-commerce, entertainment, & CPG).
My passion for great story-telling is not limited to work - when I’m not working, you will likely find me reading, binge-watching a TV show, or baking. I believe stories and food are like an instant passport, unlocking easy access to new cultures.
FREELANCE PROJECTS
AFROFUTURE (Formerly Afrochella) | BRAND PARTNERSHIPS MANAGER (2022): Conceptualized and executed custom brand partnership activations across various verticals on behalf of Afrochella, Africa’s largest music festival.
Key Functions:
Owned partner relationship management end-to-end across brands and verticals (Fenty Beauty, Topicals, TuneCore, etc.)
Negotiated brand partnership deals on behalf of the client (Afrofuture)
Implemented best practices, reporting, and documentation structure for the team
BUSINESS OWNER
SAFEYYA’S KITCHEN | FOUNDER: I founded Safeyya’s Kitchen, an e-commerce spice brand committed to providing authentic Nigerian spices within the U.S. As a food and lifestyle brand, Safeyya’s is committed to sparking creativity and helping users experience Nigerian street food through recipes and tutorials.
Key Projects:
Business Development
Operations
Food Styling
Brand Strategy
Website Development
Experience
THE LEGO GROUP | Sr. MANAGER - ENTERTAINMENT CONTENT PERFORMANCE Mar 2023 - SEP 2024
Content Performance Analytics: Established the organization's content analytics function team, leveraging data to provide strategic insights and recommendations to support content creation, acquisition, and performance.
Research Management: Scoped and supervised external research studies to understand historical LEGO Group content performance and develop strategic recommendations for the future of content production and distribution.
Data Structure: Oversaw streaming data vendor selection, managing RFP process and resulting proof of concept.
WARNER BROS DISCOVER (HBO Max) | Sr. Growth Marketing Analyst NOV 2020 - MAR 2023
Media Strategy: Created strategic marketing plans to promote new releases based on audience demographics, interests, and viewership - using social listening tools, survey data, viewership metrics, and audience data.
Content Planning: Created monthly paid-media marketing plans, leveraging internal performance data, market research, and social listening data.
Campaign Analytics: Analyzed paid media campaign performance and its impact on content viewership, providing actionable insights and recommendations to increase subscriber acquisition.
Connexity, Inc | sr DIGITAL MARKETING ANALYST APR 2018 - NOV 2020
Social Media Marketing: Created an expansion plan into social media marketing (Facebook & Instagram), generating $300K in incremental sales across an initial batch of 4 test clients in Q2 2019.
Performance Marketing: Oversaw paid media marketing for 20 top-tier clients, generating $1M in monthly spending across multiple channels (affiliate network, paid search, & influencer marketing).
Predictive Modeling: Developed a predictive model to forecast performance on advertising spend for clients based on key metrics (budget, KPI goals, and competitor performance).
CoNNEXITY, INC. | DIGITAL MARKETING ANALYST. MAR 2015 - APR 2018
Bidding Logic: Collaborated with PM’s and engineers to develop logic for improved bidding strategy for clients, as well as a first pass at our current pricing automation tool, resulting in a 10% growth in monthly client revenue.
Data Visualization: Built out standardized reports to monitor overall network performance and ad-hoc performance-related assessments which were transformed into presentations on actionable insights to key stakeholders.
Performance Management: Tracked and optimized performance across key accounts within Connexity’s US & EU affiliate network, generating over $13M in monthly revenue.
Education
Claremont mckenna college, CA
B.A. ECONOMICS
boston university, MA
M.A. ECONOMICS